Learn how to market an event using Facebook Ads| 3 ways to channel leads for event by alaric Ong

Email and SMS templates to use: https://docs.google.com/document/d/1IJeE6o4X-8KmjPfZD5QniC9lOUxBHBU4-LHamlgg_S0

3 ways to channel leads for event. 

1) Create Facebook Event

2) Channel link clicks to your landing page, eventbrite page, Google form etc. 

3) Facebook Lead Forms (RECOMMENDED)

Template for your ad: 

- Title

- Date and Time

- Venue

- Price

- Call to action (CTA)

- Description

- About the speaker

- 2nd Call to action (CTA)

Once they fill in their contact details:

1 email right after sign up,

(Optional): 1 call 4 days before workshop to confirm attendance

1 email (2 days before workshop),

1 SMS (1 day before workshop)

1 SMS (3 hours before workshop)

Templates for what to send are in the following document: https://docs.google.com/document/d/1IJeE6o4X-8KmjPfZD5QniC9lOUxBHBU4-LHamlgg_S0

Use Zapier to integrate Facebook lead forms with Email and SMS

Split testing to optimise your ad:

- Test your audience. 

- Followed by your image/video

- Followed by your headline

- Followed by your text

This normally costs about $6-20 per lead, and $18-60 per show up. 

Benefits of doing Facebook Ads is because it is unlimited reach. The leads from Facebook will never dry out. 

I normally run 6-12 different ad designs (AKA creatives) 

So I’ll do 4 images and 8 videos, total 12 different ads. 

Then I’ll duplicate the ads to test with 3 different audiences. 

So audience A will have 12 ads, Audience B will have 12 ads, Audience C will have 12 ads. 

I spend about $50 on each audience. Then I scale the winner. 

Send me a private message on Facebook if you would like to collaborate in terms of marketing my events.