The person that can afford to spend the most to acquire a customer wins!

If you have a funnel that breaks even on the front end, you have a million dollar funnel. 

• Let’s say I market a Facebook seminar and make 30% in commissions. Let’s say, I spend $450 to get 50 leads and 3 people buy the $500 course so I earn 3X 30% X $500 = $450 in commissions.  

• This means I breakeven my $450 in advertising spend. Was this a good advertising campaign? 

• Yes! I would scale this campaign infinitely! Why? Because this means that I acquired 50 leads for free. If the next time I market a sales seminar or a Instagram marketing seminar and any of these 50 leads buy, that means whatever I make is PURE PROFIT. 

• Let’s say I’m marketing a property project. And I get $10,000 in commissions for every sale. I wouldn’t mind investing up to $5,000 in advertising just to get 1 sale! Because that would mean that I make $5,000 in profit and acquire hundreds of leads for FREE! Which I can offer other property projects to the same leads. Whatever they buy, would be PURE PROFIT!

• You have to look at business as a long term game! It is about acquiring as many leads as you can, for as cheap as you can, and making the most money out of each lead as possible. 

80/20 marketing: 20% of your ads gives you 80% of your results. 20% of your advertising channels gives you 80% of your results. 20% of your time, makes you 80% of your money. 

• You must focus as much of your time on the activities that generate the most results.