Hotseats.mp4

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Quick recap

Alaric provided guidance on marketing strategies, including reducing cost per lead, creating effective webinars, and selling high-ticket coaching programs. He also demonstrated how to set up and integrate a Facebook ad campaign, and offered advice on using AI for email writing and Zapier integration. The conversation ended with Alaric guiding WK through creating a webinar on postpartum self-care and confidence, emphasizing the importance of addressing potential objections and providing valuable teaching points.

Next steps

Summary

Improving Marketing Conversion Rates

Alaric leads a meeting where Kingsley reports on his marketing efforts. Kingsley has spent 500 Ringgit to generate 12 leads, resulting in 3 calls scheduled. Alaric advises that while getting prospects to watch the webinar can help, it's not necessary for sales. He suggests Kingsley focus on reducing his cost per lead, which is currently high at 40 Ringgit. Alaric recommends creating more ads, including images and videos, and experimenting with viral hooks to improve conversion rates.

AI Chatbot Webinar Sales Strategy

Alaric shares his successful approach for selling AI chatbots through a webinar funnel. He offers to provide his proven PowerPoint slides to Louis, which generated over $100,000 in sales from a single webinar. The webinar had 300+ attendees, 160 call bookings, and a 60% closing rate on $3,000-$6,000 offers. Alaric explains that the key to the high closing rate is presenting the value proposition that for a $6,000 investment, clients can potentially build an AI startup worth $2.4 million by acquiring 100 customers paying $100 per month. He encourages Louis to adapt the webinar content, automate it, and use Facebook ads to drive appointments.

Improving Webinar Funnel Presentation

Raymond discusses his webinar funnel with Alaric, who provides guidance on improving the presentation. Alaric suggests adding personal photos and credentials to make the webinar more relatable. He emphasizes the importance of including a calendar link (cal.com) for booking appointments and advises Raymond to edit the slides accordingly. Alaric also stresses the significance of the offer, noting that Raymond is selling network marketing products. He recommends that Raymond set up a free cal.com account and offers assistance from other students if needed.

Effective Network Marketing Coaching Strategy

Alaric explains to Raymond how to effectively market a network marketing offer. He advises against directly selling network marketing products through ads due to low initial commissions. Instead, Alaric recommends selling a high-ticket coaching program first, which allows for better ad spend and establishes credibility. After selling the coaching, Raymond can then introduce the network marketing products. Alaric also instructs Raymond to create a calendar on cal.com, optionally add personal pictures to the webinar slides, and record the webinar presentation.

AI Startup Marketing Funnel Strategy

Alaric explains a marketing funnel for an AI startup webinar. The process involves running Facebook ads to get leads, hosting a free automated webinar, and then booking calls with interested participants. He suggests that even with a 20% closing rate, one could potentially spend $1000 on ads and make $12,000 in sales. Ozan raises a question about pricing in different markets, to which Alaric responds that as long as people believe in the potential of the AI startup, they would be willing to pay for the opportunity. Alaric also advises Derek on improving his Facebook ad form by including both English and Chinese text, and suggests adding a WhatsApp contact option for better engagement.

Facebook Ad Campaign Setup Issues

Derek and Alaric work on setting up and integrating a Facebook ad campaign for a TCM wellness event on June 7th. They configure the ad settings, budget, and targeting, then set up Zapier integrations to automatically add new leads to a Google Sheet and send confirmation emails. They encounter some technical difficulties while setting up the email template, but continue to work through the process.

Webinar on Client Acquisition Strategy

Ozan discusses his plans for an upcoming webinar on client acquisition. He seeks feedback on the webinar title, suggesting "The system that helped us generate over 10 million in sales." Alaric advises Ozan to use AI to turn his teaching points into compelling headlines. Ozan then shares his strategy for addressing common objections, including the perception of high costs, past failures with marketing strategies, and the importance of execution in coaching. The webinar will focus on results and offer a free 60-minute consultation to provide a business blueprint for attendees.

AI for Email Writing and Zapier

In the meeting, Alaric provided guidance on how to use AI for email writing and Zapier integration. Derek was advised to paste all details in the AI tool for it to generate the email. Alaric also suggested that Derek could remove the contact number from the email. Derek was also advised to use email or Whatsapp for communication, depending on the client's preference. Alaric mentioned that the short rate for physical events is usually around 20%, but this can be increased by following up with leads. Alaric also suggested that Derek could ask his client to follow up with the leads. WK asked about the duration of the webinar, to which Alaric responded that it could be anywhere from 40 minutes to 2 hours. WK also asked if he needed to share his story in chronological order, to which Alaric responded that it was up to him.

Webinar Creation and Launch Strategies

Alaric guides WK through creating a webinar on postpartum self-care and confidence. He helps refine the webinar title and structure, emphasizing the importance of addressing potential objections and providing valuable teaching points. Alaric demonstrates how to use AI tools to generate webinar slides quickly and encourages WK and other participants to complete their webinars promptly, stressing that launching an imperfect product is better than not launching at all. He advises on content creation, slide design, and recording techniques, emphasizing the need for speed and action over perfectionism.

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