Facebook Ad Account Issues, SOP for Leads, Sales Call Script, Webinar Funnel Setup, and High-Ticket Offer Promotion
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Suggested notes:
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Facebook Ads Manager Issue: Alaric and Chang discussed issues with Chang's Facebook Ads Manager account, which was suspected to be banned. Alaric guided Chang through the process of checking the account status and suggested solutions for running ads.
Account Status Check: Alaric guided Chang to check the status of his Facebook Ads Manager account by navigating to the ads manager and looking for any restriction messages. He confirmed that the account was not banned as it did not show any restriction notifications.
Remote Control: Alaric requested remote control access to Chang's computer to assist in navigating the Facebook Ads Manager. Chang accepted the request, allowing Alaric to directly check the account status and settings.
Campaign Navigation: Alaric instructed Chang to navigate to the 'Campaigns' section on the left side of the Ads Manager interface to further investigate the issue. This step was crucial in identifying any potential problems with the ad campaigns.
View Details: Alaric directed Chang to click on 'View Details' under the red notification to understand the specifics of any account issues. This step was essential in determining the exact nature of the problem and confirming that there were no account issues.
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Solutions for Banned Ad Accounts: Alaric explained to Chang that if an ad account is banned, it remains banned even after a few years. He suggested creating a new Facebook account, buying an aged Facebook account, or using a family or friend's ad account to run ads.
New Account Creation: Alaric suggested that Chang could create a new Facebook account to run ads. However, he cautioned that new accounts might be flagged by Facebook if they start running ads immediately, as this could be seen as suspicious activity.
Buying Aged Accounts: Alaric recommended buying aged Facebook accounts as an alternative. He explained that these accounts are older and less likely to be flagged by Facebook. He mentioned that such accounts could be purchased online for around $15 to $10.
Using Family Accounts: Alaric advised using a family member's or friend's ad account to run ads. He explained that this method is effective, especially if the account is more than a year old. He also suggested using a different IP address and incognito mode to avoid detection by Facebook.
IP Address and Incognito Mode: Alaric emphasized the importance of using a different IP address and incognito mode when using a family member's or friend's account. This helps in avoiding detection by Facebook and ensures that the account is not flagged for suspicious activity.
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Setting Up SOP for Leads: Alaric introduced the Standard Operating Procedure (SOP) for following up with leads, including adding leads to a WhatsApp group, pre-screening prospects, and setting appointments. He emphasized the importance of nurturing leads and building relationships.
Adding to WhatsApp Group: Alaric explained that adding leads to a WhatsApp group helps in nurturing them and building a relationship. This group can be used to sell affiliate offers and other products, creating a community around the business.
Pre-Screening Prospects: Alaric highlighted the importance of pre-screening prospects by asking them questions about their name, email, mobile number, current annual income, desired results, and obstacles. This helps in understanding the prospects better and tailoring the sales approach accordingly.
Setting Appointments: Alaric provided a script for setting appointments with leads. He emphasized the importance of confirming appointments through WhatsApp to ensure a high show-up rate. He also suggested sending reminders a day before the appointment.
Follow-Up Strategy: Alaric stressed the importance of following up with leads at least three times. He suggested sending a message, followed by a reminder after one day, and another follow-up after one week. This consistent follow-up helps in converting leads into appointments.
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Webinar Analytics and Follow-Up: Alaric explained how to access and analyze webinar analytics to track visitors, registrants, and attendees. He provided a script for following up with leads and setting appointments, emphasizing the importance of consistent follow-up.
Accessing Analytics: Alaric demonstrated how to access webinar analytics to track the number of visitors, registrants, and attendees. He explained that this data is crucial for understanding the performance of the webinar and making necessary adjustments.
Analyzing Data: Alaric explained how to analyze the data from the webinar analytics, including the number of visitors, registrants, and attendees. He emphasized the importance of understanding this data to improve future webinars and follow-up strategies.
Follow-Up Script: Alaric provided a detailed script for following up with leads after the webinar. The script included steps for setting appointments and ensuring a high show-up rate. He emphasized the importance of consistent follow-up to convert leads into clients.
Importance of Follow-Up: Alaric stressed the importance of following up with leads consistently. He suggested following up at least three times to ensure that leads are nurtured and converted into appointments. This consistent follow-up helps in building relationships and closing sales.
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Sales Call Script: Alaric shared a detailed sales call script, including consultation questions, presenting solutions, handling objections, and closing the sale. He emphasized the importance of building rapport and giving value before ending the call.
Consultation Questions: Alaric outlined the key consultation questions to ask during a sales call, including the desired result, current situation, pain points, obstacles, and willingness to invest. These questions help in understanding the prospect's needs and tailoring the sales pitch accordingly.
Presenting Solutions: Alaric explained how to present solutions to the prospect's problems during the sales call. He emphasized the importance of making the prospect feel understood and offering a tailored solution that addresses their specific needs.
Handling Objections: Alaric provided strategies for handling objections during the sales call. He suggested addressing objections before mentioning the price and linking back to the prospect's desired result, current situation, and pain points to overcome resistance.
Closing the Sale: Alaric shared techniques for closing the sale, including offering payment plans, non-refundable deposits, and refundable deposits. He emphasized the importance of making the prospect feel valued and building rapport before ending the call.
Building Rapport: Alaric highlighted the importance of building rapport with the prospect before ending the call. He suggested giving value by providing an action plan or free bonuses, which leaves a positive impression and makes future follow-ups easier.
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Hypnosis for Sales Mindset: Alaric recommended listening to a series of hypnosis videos to overcome limiting beliefs about sales and money. He emphasized the importance of mindset in achieving sales success.
Hypnosis Videos: Alaric recommended a series of hypnosis videos designed to help overcome limiting beliefs about sales and money. These videos include 'High Ticket Sales Closer Hypnosis,' 'Top 1% Sales Closer Hypnosis,' 'Reflex Objection Handling Hypnosis,' and 'Become a Millionaire Hypnosis.'
Mindset Importance: Alaric emphasized that 80% of sales success is attributed to mindset, with only 20% being skill set. He stressed that having a positive mindset about sales and money is crucial for achieving high sales performance.
Creating Automated Webinar Funnel: Alaric guided Sandeep through the process of creating an automated webinar funnel using WebinarKit. He provided detailed instructions on setting up the registration page, thank you page, and webinar watchroom, as well as writing Facebook ads and follow-up emails.
Facebook Ads for Webinar: Alaric helped Sandeep create Facebook ads for his automated webinar, providing different copywriting frameworks and variations to test. He also explained how to create video ads using the ad copy.
Prioritizing Lead Generation: Alaric advised Nisa to prioritize generating leads for her webinar by running Facebook ads with the correct pixel setup. He emphasized the importance of focusing on lead generation before working on additional bonuses or projects.
Incorporating Testimonials: Alaric explained to Pamela that she can use existing testimonials from her previous digital marketing and AI classes in her branding webinar. He emphasized that testimonials showcasing her teaching and caring nature are still valuable.
WebinarKit Advantages: Alaric highlighted the advantages of using WebinarKit for automated webinars, including accurate countdowns, fake chat, automated email reminders, and detailed analytics. He explained that WebinarKit provides better conversion rates compared to other platforms.
High Ticket Offer for Webinar: Alaric suggested that Steven promote a high ticket offer, such as Alaric's two-day high ticket class, instead of a low ticket offer like the Facebook Accelerator course. He explained that high ticket offers are more profitable when running Facebook ads.
Suggested tasks:
Facebook Ad Account: Search for and purchase an aged Facebook account to run ads. (Chang)
Webinar Funnel Setup: Set up a new Facebook ad campaign using the same ad copies and videos from the previous campaign. (Nisa)
Webinar Funnel Setup: Ensure the conversion event is correctly set to "visited webinar thank you page" for the new Facebook ad campaign. (Nisa)
Webinar Funnel Setup: Create a new calendar link using cal.com for the coaching call scheduling. (Sandeep)
Webinar Funnel Setup: Edit the webinar slides to include personal images and the actual calendar link. (Sandeep)
Webinar Funnel Setup: Run the Facebook ads to the new webinar funnel and monitor the lead generation. (Nisa)
Webinar Funnel Setup: Review and finalize the webinar slides and email templates for the automated webinar. (Sandeep)
Webinar Funnel Setup: Promote the high ticket two-day class using the provided affiliate link. (Steven)