Quick recap

In this session, marketing expert Alaric shared AI-powered strategies including Facebook ads, Google Performance Max campaigns, and Zapier automation for lead generation and follow-up, demonstrating how to set up these systems step-by-step. He provided personalized coaching through "hot seats" where he helped participants like Nisa, Ernie, Dr. Emie, and Raymond create webinar presentations and marketing funnels tailored to their specific businesses, from coaching services to hardware distribution and health supplements. Participants shared their success stories implementing Alaric's methods, with testimonials of significant returns on investment and appreciation for his teaching style that makes complex marketing automation accessible across various industries.

Next steps

• Alaric: Continue running the Facebook Accelerator program for teaching Facebook ads strategies

• Alaric: Follow up with attendees about implementing Google and YouTube ads strategies shared in the session

• Alaric: Share more information about Performance Max campaigns with the group

• Alaric: Share more information about AI Chatbot software and AI callers with the team

• Alaric: Send cell phone number via DM to Jr for future mentorship

• Alaric: Conduct hot seat sessions with Darryl and other interested participants

• Alaric: Cover Zapier automation in the next part of the session

• Alaric: Connect Nisa with different speakers for potential affiliate marketing opportunities

• Alaric: Help Raymond set up his webinar funnel next week

• Alaric: Send Raymond the webinar recording file

• Alaric: Send Ernie the ChatGPT prompts

• All attendees: Schedule consultations with Google Ads experts to set up Google Tags for their campaigns

• All attendees: Test different campaign types to determine which works best for their specific needs

• All attendees: Use Alaric.ai to generate keywords for their Google ad campaigns

• All attendees: Create a Performance Max campaign in Google Ads to test its effectiveness compared to other campaign types

• All attendees: Prepare images and videos for their Google Ads campaigns

• All attendees: Implement the three-step automation process for their webinar funnels

• All attendees: Use the WhatsApp shortcut format for easier lead follow-up

• All attendees: Implement the Google Sheet template for tracking webinar leads

• Jr: Host Alaric in Singapore during his next visit

• Jr: Connect with Alaric on Instagram for future meetup in Singapore

• Darryl: Participate in the hot seat during the current session

• Nisa: Demonstrate Zapier automation for handling leads from webinar funnels

• Nisa: Create a Performance Max campaign for her webinar funnel

• Nisa: Set up Zapier automation to save webinar leads to Google Sheet, add them to Google contacts, and send WhatsApp messages through WBiz tool

• Nisa: Complete registration and setup for WB's tool to automate WhatsApp messaging

• Nisa: Continue following up with her prospect who agreed to the payment plan and is waiting for invoice payment

• Nisa: Share details about how she closed her $6,000 client

• Nisa: Consider affiliate marketing opportunities to create passive income streams from her existing leads

• Timothy: Set up his webinar funnel with Alaric's assistance

• Pamela: Continue testing branding services with her current client to determine what works best

• Pamela: Decide whether to bundle additional branding services or charge extra based on client testing results

• Pamela: Concurrently work on her webinar kit while testing her branding and systems

• Ernie: Use an alternative Facebook account to run ads since his account is banned

• Ernie: Contact Facebook support through facebook.com/help to attempt to resolve his account restriction

• Ernie: Edit the webinar slides created by Alaric, including changing pictures, name, and calendar link to his own

• Ernie: Use his Tidio query for the webinar funnel

• Ernie: Offer the webinar recording and slides as a free gift to increase appointment bookings

• Ernie: Use a friend's or family member's Facebook ad account since his accounts are banned

• Ernie: Add his company's client information and sales data to the webinar slides

• Ernie: Set up his sanitary wear business coaching program pricing

• Ernie: Complete and launch his webinar as soon as possible

• Ernie: Check the sales mentor AI link in the Zoom chat

• Ernie: Consider pricing his one-on-one coaching at 10,000 Ringgit or above

• Dr. Emie: Edit the webinar slides and prepare for the webinar by this weekend

• Dr. Emie: Create a coaching program that includes health transformation methods

• Dr. Emie: Determine how to bundle her coaching program with supplements

• Dr. Emie: Decide whether to include product samples in her coaching program or sell them separately

• Raymond: Practice and record his webinar presentation using the provide

Summary

AI-Powered Marketing Success Strategies

Alaric, a 22-year-old marketing expert, shares his AI-powered marketing strategies including Facebook ads, AI chatbots, and automated calling systems that can reach thousands of people simultaneously. The session highlights how Alaric's methods have helped clients achieve significant returns, with testimonials from users reporting earnings of $10,000-$46,000 in short timeframes by implementing his techniques. Participants express admiration for Alaric's knowledge and teaching style, with one 75-year-old attendee noting his generosity in sharing knowledge that can be implemented across any industry.

Google Ads Campaign Setup Guide

Alaric outlines the session agenda, covering Google and YouTube ads, Zapier automation, and hot seats, with Darryl confirmed for a hot seat. He explains how to create Google ads by going to ads.google.com, clicking the create button, selecting campaign type (recommending "leads" for webinar funnels), and emphasizes the importance of setting up an expert consultation with Google to install the Google Tag. Alaric recommends Performance Max campaigns as his preferred campaign type since they combine search, demand gen, video, display, and shopping ads using AI, sharing that his Performance Max campaigns cost 65 ringgit per lead versus 300 ringgit for demand gen campaigns.

Google Ads and Zapier Automation

Alaric demonstrates how to create site links in Google Ads, explaining they can be used for Whatsapp groups or booking calls. He then shows how to complete a Performance Max campaign setup, including budget selection and targeting options. After confirming the process is easy, Alaric transitions to teaching Zapier automation for webinar leads, congratulating Nisa on closing a 6,000 client deal. He explains his three-step automation process: saving leads to Google Sheets, adding them to Google contacts, and sending WhatsApp messages, providing a Google Sheet template and walking through the Zapier setup process.

Zapier Webinar Lead Automation Setup

Alaric demonstrates how to set up a Zapier automation for webinar leads, showing Nisa how to capture registration data, create Google contacts, and send automated WhatsApp messages. He explains how to use the timestamp function, format phone numbers, create WhatsApp shortcuts using "wa.me" links, and set up delayed follow-up messages according to his outbound script. Nisa shares that she previously managed her process manually by sending personalized messages to registrants following Alaric's application close script, which helped her close a $6,000 client.

Webinar Lead Conversion Success

Nisa shares her success in converting 8 out of 40 webinar leads into calls (26.6% conversion rate), with 4 proposals sent and one client already secured for a 3-month coaching program at $6,000. Alaric congratulates her on achieving a 7x return on her $800-900 ad spend, noting this is excellent performance especially for someone new to sales. Nisa explains that her coaching program combines Alaric's teachings on branding, AI, and Facebook marketing into a comprehensive three-month curriculum for entrepreneurs. Alaric advises Nisa to standardize her offer and consider affiliate marketing for passive income rather than creating multiple customized products.

WhatsApp Marketing Risks and Alternatives

Alaric explains that Wbs tool is a simple Whatsapp API integration that allows users to scan a QR code and start sending messages, but cautions that using it for more than 10 leads per day could result in a Whatsapp number being banned. When Yasin asks about using Whatsapp for his sister's childminding business, Alaric recommends Facebook marketing instead of Whatsapp blasting. Ernie shares his screen to show his banned Facebook account, and Alaric advises him to either use a family member's account or buy a new business manager since Facebook support is not very responsive for banned accounts.

Sanitary Ware Partnership Webinar Strategy

Alaric helps Ernie create a webinar for recruiting business partners in the sanitary ware and hardware fittings industry. Alaric uses AI to generate a complete webinar presentation addressing potential objections and highlighting key selling points like tapping into a billion-dollar industry with low risk. He advises Ernie to offer the webinar recording and slides as a free gift to encourage appointment bookings, and shares the editable presentation link so Ernie can customize it with his own details and calendar link.

Sales Strategy and Health Coaching

Ernie shares his sales progress with Alaric, showing companies that buy from him frequently and mentioning recent orders totaling around 18,000. Alaric advises Ernie to sell one-on-one coaching for at least 10,000 Ringgit and group coaching for 5,000 Ringgit, emphasizing that he can adjust pricing as needed since it's not specified in the webinar. Later, Alaric helps Dr. Emie, a medical doctor interested in promoting stem cell treatments, by suggesting she create a health coaching program as her front-end offer and then refer clients to stem cell treatments once trust is established. Alaric begins drafting webinar slides for Emie's program, focusing on regenerative health methods while being careful about medical claims.

Webinar Preparation and Coaching Session

Alaric shares editable presentation slides with Emie, who promises to edit and conduct her webinar by the weekend. Alaric mentions that many people delay their webinars, noting he can complete his within a day. After the coaching session ends, Alaric helps Raymond prepare for his webinar recording by guiding him through screen sharing, navigating slides, and practicing his introduction about fixing fatigue and boosting immunity.

Natural Health Supplements Consultation Webinar

Raymond presents a webinar on natural health solutions, focusing on addressing nutrient deficiencies through quality supplements. He explains that even people with healthy diets often lack essential nutrients due to modern farming methods and soil depletion, and emphasizes the importance of choosing high-quality supplements with proper certifications and testing. Raymond offers a free consultation service to help people develop personalized supplement plans, promising benefits like increased energy and stronger immunity, along with a free supplement success guide PDF for those who book a call.