I forgot to record, so the entire first part about google ads was completely gone

Quick recap

The meeting focused on Alaric's marketing strategies and their effectiveness, with participants sharing success stories and discussing various marketing techniques including Facebook advertising and Google Ads campaigns. Alaric shared his own experiences and strategies, including a successful voucher sales approach and upcoming events featuring industry experts. The session concluded with practical training on Google Ads optimization, campaign management, and sales techniques, along with discussions about troubleshooting Facebook ad tracking issues and scaling marketing efforts across different platforms.

Next steps

• Alaric: Contact the boss about opening up the voucher selling opportunity for interested students

• Alaric: Share the voucher selling presentation deck with interested students

• Alaric: Share how to pitch vouchers with interested students

• Alaric: Share the recording of the session once received from Admin

• Alaric: Follow up with students who want to attend the high-level business event on August 25-27

• Alaric: Review the Google Drive materials shared by Shahnaz

• Win, Daryl, Darren, Steven, and Nasiha: Follow up with Alaric if interested in selling AWHL vouchers

• Shahnaz: Revise the "Professional design to your taste" section to better address the "Fear of over budget" concern

• Shahnaz: Move the "Save 30% with smart planning" section to align with the "Fear of over budget" concern

• Shahnaz: Create a "no effort system" concept to address the "No time, no expertise" concern

• Shahnaz: Get in touch with Facebook to access her ad account

• Shahnaz: Run Facebook ads using multiple formats to test performance

• Shahnaz: Track which ad format produces the most leads and appointments

• Win11: Check Alaric.site/events.doc for organic promotion methods

• Win11: Verify Facebook ad tracking accuracy for their account

• Win11: Add more images, headlines, descriptions, and primary text to his Facebook ad

• Win11: Correct the swapped primary text and description in his Facebook ad

• Win11: Create 15 photos for the Facebook ad campaign

• Pamela: Record coaching sessions with high-ticket clients to repurpose as course content

• Pamela: Edit out sensitive content from coaching recordings before using as course material

• Pamela: Use her husband's Facebook ad account to run advertisements

• Pamela: Test ads across different platforms to determine which performs best

• Nisa: Finalize and present coaching offer plans to potential client over the weekend

• Nisa: Collect a testimonial from her first client after presenting the offer

• Nisa: Reinvest some of her first sales into Facebook ads to generate more leads

• Admin: Send Alaric the recording from the Fireflies note-taker

• Mastermind members: Register for the business networking event on August 25-27 if interested

• Mastermind members: Schedule calls with Google Ads experts to help install Google Tag

• Mastermind members: Implement Performance Max campaigns for Google/YouTube ads

• Mastermind members: Prepare proper business introductions for the networking event

• Group members: Implement and set up webinars following Alaric's template

Summary

Alaric's Marketing Strategies and Success

The meeting focused on Alaric's marketing strategies and their effectiveness. Several participants, including Leonard and others, shared success stories of applying Alaric's teachings, with some achieving significant returns on investment through Facebook advertising and other marketing efforts. Alaric emphasized the importance of staying ahead in marketing by leveraging AI and other technologies, and encouraged attendees to learn from his courses and materials. The conversation ended with participants expressing gratitude for Alaric's generous sharing of knowledge and his commitment to helping others succeed.

AWHL Voucher Sales Strategy

Alaric discussed his success in selling $5,000 worth of vouchers to staff at a company called AWHL in just 60 minutes, highlighting a strategy shift from free distribution to paid sales. He also announced an upcoming event featuring George Lim, offering insights into navigating economic uncertainty and unlocking business growth, and emphasized the importance of networking by introducing oneself as an independent professional rather than a student. Alaric invited participants to attend this high-level event for free, provided they register, and stressed the value of the connections and learning opportunities it offers, despite the risk of repeating past networking mishaps.

Google Ads Campaign Optimization Strategies

Alaric conducted a session on running Google Ads, explaining how to create campaigns for YouTube and Google search ads. He emphasized the importance of setting up conversion goals and installing the Google Tag Manager pixel, which requires scheduling a call with a Google Ads expert. Alaric compared the cost-effectiveness of different ad formats, noting that Performance Max campaigns were more cost-efficient than Demand Gen campaigns, with leads costing approximately 100 Ringgit versus 242 Ringgit per lead. He recommended Performance Max for those new to running ads and testing different formats for experienced users.

Google Ads Campaign Setup Guide

Alaric provided a detailed walkthrough of setting up Google Ads campaigns, explaining how to create ad campaigns, generate headlines and descriptions using AI tools, and upload images and videos. He emphasized the simplicity of running Google Ads and highlighted the importance of using proper capitalization and linking content. Alaric also demonstrated how to use WA.LINK to create a WhatsApp group and shared tips on optimizing ad performance.

Google Ads Training and Optimization

Alaric conducted a training session on Google Ads, covering topics such as campaign optimization, budget setting, and performance tracking. He explained how to analyze ad performance metrics and make data-driven decisions to optimize campaigns. Alaric also discussed the importance of presenting oneself confidently when introducing advertising skills to potential clients. The session concluded with a brief overview of checking competitors' Google Ads, though Alaric noted that Google doesn't have a public Ads library like Facebook does.

AI-Powered Voucher Sales Strategy

Alaric shared his experience of making $5,000 by selling vouchers to a company's staff, explaining how he created a PowerPoint presentation in under 30 minutes using AI to demonstrate the business opportunity. He outlined a strategy where staff could purchase 100 vouchers for $700 and resell them for $5,000, offering a 15x return on investment. Alaric emphasized that anyone could sell the vouchers without prior experience, as the product would sell itself due to its high value, and explained how the company's leaders had agreed to allow staff to sell to existing clients, providing a unique opportunity for additional income.

AWHL Therapy Voucher Sales Training

Alaric presented a sales training session on selling therapy vouchers through AWHL Licensing Program, explaining the different player types and their earning potential. He demonstrated how to structure a webinar pitch using the 10-step pitch method and shared his process for creating the sales presentation in about 30 minutes using AI. Alaric offered a $700 license package that includes $5,000 worth of vouchers, 3 hours of sales training, and access to AWHL's infrastructure, with special bonuses for the first 10 sign-ups including unlimited voucher printing and proven sales slides.

Home Renovation Marketing Strategy

Alaric and Shana discussed a home renovation process presentation, focusing on how to clarify the value proposition to potential clients. Shana shared her marketing materials, including posters and videos targeting Malay, Indian, and Chinese audiences. They agreed to run Facebook ads, with Alaric recommending starting with message ads and lead forms before scaling based on performance. Alaric also suggested using AI tools to assist with ad creation and marketing strategies.

Facebook Ad Tracking Resolution

Alaric helped Win11 troubleshoot issues with Facebook ad tracking and lead generation. They discovered that despite 31 sign-ups being recorded in Facebook, no leads were being properly attributed to Win11's campaign. Alaric identified that the conversion URL might have been entered incorrectly, as the correct URL (stream.everyone.com/confirmed) was not showing any leads in the tracking system. They agreed to investigate further by examining each ad's event tracking setup.

Facebook Ad Campaign Optimization Review

Alaric reviewed a Facebook ad campaign with Win11, identifying issues with the ad structure and providing guidance on improvements. He advised adding more images, headlines, and text to increase the chances of finding a winning ad. Alaric also clarified discrepancies in conversion tracking between Facebook Ads Manager and other platforms. Pamela asked about recording coaching sessions for future use, and Alaric confirmed this was a good strategy, suggesting editing out sensitive content. Alaric encouraged participants to run ads across different platforms and emphasized the importance of scaling with standardized offers. Nisa shared her first client sale and discussed her approach to presenting offers, with Alaric advising her to obtain testimonials and scale her offerings.