Building your tribe.mp4
- Creating a community of people in your WhatsApp group, Facebook group, telegram group etc.
Opportunities when you have a tribe
- Once you have a tribe, you can start collaborating with other influencers to interview them. When they share your interview with their community, some of their audience will follow you!
- The fastest way to build your audience is through collaboration. Cross-pollination.
- Some of your members follow them. Some of their members follow you.
- Do joint ventures with them. Promote their offers and make commissions.
- Having a community is the best way to warm up your leads. The money is in building the relationship with your people. You can turn people from cold leads who have never seen or heard about you before, into people that trust you and would buy things that you want to offer to them.
Marketing
- Having a group is the new version of building a list. One of the main reasons ClickFunnels became so strong is because of their Facebook group.
- Market your group as much as possible. Constantly put in benefits for being in the group. Use baits to attract people to join your group.
- I just sent everyone in my Telegram group a free training about ________! Who else wants it for free? Let me know and I will add you to the group as well
- I just found a super awesome video by Billionaire Bill Gates about _____! Who wants to watch the video as well? Join my group and I will send it to you!
- I am going to be coaching people in my group over the next 21 days about ______. Click this link to join!
Group Management
- Make sure there are clear rules and boundaries
- Example of mine
- No advertising, strictly for coaching purposes
- Reduce spam. If everyone starts spamming, people will leave easily.
- Protects your reputation. People will always try to advertise or do deals in the group. However, you need to prevent that from happening as much as possible. There was once I created a Whatsapp group for people to buy and sell face masks. There were thousands of face masks being transacted within the group but I didn’t get a single cent. When things went well, I didn’t get a cut. When things went badly, they blamed me as the admin. My reputation goes down because of that. Zero upside, unlimited downside. This is why you must make sure that every deal goes through you rather than allowing members within the group to transact with each other openly.
- No negativity.
- Be willing to kick people who are negative.
- No Private Messaging among members or trying to solicit business
- Give, give, give then ask.
- Add as much value as you can to your community.
- Every time you add value to them it is like increasing your social capital.
- Build your authority in the group.
- Reward in public, punish in private.