A funnel that breaks even on the front end is a million dollar funnel.mp4

  • The person that can afford to spend the most to acquire a customer wins!
  • If you have a funnel that breaks even on the front end, you have a million dollar funnel. 
    • Let’s say I market a Facebook seminar and make 30% in commissions. Let’s say, I spend $450 to get 50 leads and 3 people buy the $500 course so I earn 3X 30% X $500 = $450 in commissions.  
    • This means I breakeven my $450 in advertising spend. Was this a good advertising campaign? 
    • Yes! I would scale this campaign infinitely! Why? Because this means that I acquired 50 leads for free. If the next time I market a sales seminar or a Instagram marketing seminar and any of these 50 leads buy, that means whatever I make is PURE PROFIT. 
    • Let’s say I’m marketing a property project. And I get $10,000 in commissions for every sale. I wouldn’t mind investing up to $5,000 in advertising just to get 1 sale! Because that would mean that I make $5,000 in profit and acquire hundreds of leads for FREE! Which I can offer other property projects to the same leads. Whatever they buy, would be PURE PROFIT!
    • You have to look at business as a long term game! It is about acquiring as many leads as you can, for as cheap as you can, and making the most money out of each lead as possible. 
  • 80/20 marketing: 20% of your ads gives you 80% of your results. 20% of your advertising channels gives you 80% of your results. 20% of your time, makes you 80% of your money. 
    • You must focus as much of your time on the activities that generate the most results.