Cold Market prospecting 

Cold market = people you don’t know yet

Getting Cold leads through adding friends on Facebook or LinkedIn 

Add people in these few industries

• Property Agents

• Insurance Agents

• Network Marketers

• Business Owners

• People who want to make a side income

  • Employees, Students etc. 

Reverse engineer them either through Facebook groups, Friends of friends, Competitors pages or Job Profiles. 

E.g. Search, “Financial Consultants in Singapore” > click on the “people” section > add them as friends. 

Use Social Toolkit for Facebook to add them automatically. 

Add 150-300 people a day. 

Talk to 15-30 people a day (using the Apollo method script: https://docs.google.com/document/d/1Di9IyEktCFIQTF6h05ug4euTxg9-eH8y3Z8q4-pnlfE)

Key Metric 3: Meet 1 person each day for appointment, Monday to Friday 7-9pm (5 people on weekdays).
Meet 4 people on a weekend (either Saturday or Sunday)
5+4 = 9 people each week (very very doable).