Peter Botto coaching session.mp4
Coaching session with Peter Botto
Creating FB Page
- Use canva to create cover picture
o Can add vision and values
o Keep it simple and professional
- Add a button to your page
o To add a call to action
- Change general information @ ‘About’
- Change page username and can use it as an URL
- Write your story as well
o Be real, don’t mislead people, don’t sell things you don’t believe in
- Separate Ad centre from your personal page to reduce distractions
Messenger Set-up
- How to: Settings > Messaging
o Fill up all the blanks
o On use return key to send messages
- Greeting message
o Turn on ‘show a greeting’
- Messenger URL
- Messenger to Website
o QR code
o Printed promo
- Automated responses
o Peter recommends not to use automated responses, use manychat instead
o Click ‘advanced messaging’ to set-up manychat
- ‘Keep it simple silly’
o Don’t have to use all the functions
Business manager intro
- Free and need to sign up for it
o Business.facebook.com > log in w your personal FB account > Select/ create the business page to work on
o Users > people > invite people to work on the certain pages
§ Can select level of access you would like to give different people
§ Can assign partners as well (other agencies)
o Accounts > Pages > +Add
o Ad accounts > + Add > create new ad account
o If need help/ don’t understand, go to set up guide
- Secure and focused
- Manage more pages in one place
- Manage more ad accounts
o Payments
§ Different payment methods for different pages
o Partners
o Promos
- Assign people to projects
o Appropriate access level
o Allow ppl to work on certain projects without having to give account details to other people
- Audience insights
o Market research, very powerful
o Choose audience
o Rs status, age & gender profile, education, job titles, even life events
- Advanced: business level insights and reporting
o Asset sharing/ Assigned assets
§ ‘business settings’
Facebook advertising basics
- Understand FB as a platform
o Pattern interrupt
o My job on FB is to stop the scroll
- Market research – do your homework
- A.M.O
o Know your audience
o Know your message
§ Be able to get your message across in a few seconds
o Know your offer
- Specificity- speak to one person
- Start with the end in mind
o Plan the customer journey
- Remove friction
o Ppl don’t want to jump from one platform to another
o Seamless journey
- Congruency
o Visuals and message synchronised
o Stick to certain colour scheme
- Think with client’s mind
o Clients don’t care about you
o What would they want/ like
- Obey the rules
§ T&C, community standards, ad guidelines
- Test, test & test
o Find new angles for ads
o Adapt to changing audience and market
- Done is better than perfect
- Ad account structure
o Campaigns
o Ad set: Targeting
o Ads itself
- Creating an Ad
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Tips
- Just because you have a good product doesn’t mean people will find you. Have to get your message out there
- If what you are selling is a service provide by you, convert personal profile to page. If you are selling a product or business, create a business page. Or you can have both if you are providing a service but also have a product you are selling
- Don’t need friends to run ads. Don’t have to focus on getting more friends before starting a page. Much rather have 10 followers who truly believe in you/your products than have many followers who don’t completely believe in you. Quality of followers is very impt.
- Sell yourself and what makes you unique to help set yourself apart from the rest of the market.
- Narrow your market well. Laser focus on your audience, Don’t try to find your audience but DEFINE them.
- People are on FB to relax, check on friends and not to buy. Be specific in your ads to get people to click
- Don’t deserve followers if you don’t provide value. Focus on providing value and the followers will come. Add human touch, LOVE ppl.
- You are the answer for someone else’s prayer
- Sell to people who can afford your services