Coaching session with Peter Botto

Creating FB Page

-          Use canva to create cover picture

o   Can add vision and values

o   Keep it simple and professional

-          Add a button to your page

o   To add a call to action

-           Change general information @ ‘About’

-          Change page username and can use it as an URL

-          Write your story as well

o   Be real, don’t mislead people, don’t sell things you don’t believe in

-          Separate Ad centre from your personal page to reduce distractions

Messenger Set-up

-          How to: Settings > Messaging

o   Fill up all the blanks

o   On use return key to send messages

-          Greeting message

o   Turn on ‘show a greeting’

-          Messenger URL

-          Messenger to Website

o   QR code

o   Printed promo

-          Automated responses

o   Peter recommends not to use automated responses, use manychat instead

o   Click ‘advanced messaging’ to set-up manychat

-          ‘Keep it simple silly’

o   Don’t have to use all the functions

Business manager intro

-          Free and need to sign up for it

o   Business.facebook.com > log in w your personal FB account > Select/ create the business page to work on

o   Users > people > invite people to work on the certain pages

§  Can select level of access you would like to give different people

§  Can assign partners as well (other agencies)

o   Accounts > Pages > +Add

o   Ad accounts > + Add > create new ad account

o   If need help/ don’t understand, go to set up guide

-          Secure and focused

-          Manage more pages in one place

-          Manage more ad accounts

o   Payments

§  Different payment methods for different pages

o   Partners

o   Promos

-          Assign people to projects

o   Appropriate access level

o   Allow ppl to work on certain projects without having to give account details to other people

-          Audience insights

o   Market research, very powerful

o   Choose audience 

o   Rs status, age & gender profile, education, job titles, even life events

-          Advanced: business level insights and reporting

o   Asset sharing/ Assigned assets

§  ‘business settings’

Facebook advertising basics

-          Understand FB as a platform

o   Pattern interrupt

o   My job on FB is to stop the scroll

-          Market research – do your homework

-          A.M.O

o   Know your audience 

o   Know your message

§  Be able to get your message across in a few seconds

o   Know your offer

-          Specificity- speak to one person

-          Start with the end in mind

o   Plan the customer journey

-          Remove friction

o   Ppl don’t want to jump from one platform to another

o   Seamless journey

-          Congruency

o   Visuals and message synchronised

o   Stick to certain colour scheme

-          Think with client’s mind

o   Clients don’t care about you

o   What would they want/ like

-          Obey the rules

§  T&C, community standards, ad guidelines

-          Test, test & test

o   Find new angles for ads

o   Adapt to changing audience and market

-          Done is better than perfect

-          Ad account structure

o   Campaigns

o   Ad set: Targeting

o   Ads itself

-          Creating an Ad

o    

Tips

-          Just because you have a good product doesn’t mean people will find you. Have to get your message out there

-          If what you are selling is a service provide by you, convert personal profile to page. If you are selling a product or business, create a business page. Or you can have both if you are providing a service but also have a product you are selling

-          Don’t need friends to run ads. Don’t have to focus on getting more friends before starting a page. Much rather have 10 followers who truly believe in you/your products than have many followers who don’t completely believe in you. Quality of followers is very impt.

-          Sell yourself and what makes you unique to help set yourself apart from the rest of the market.

-          Narrow your market well. Laser focus on your audience, Don’t try to find your audience but DEFINE them.

-          People are on FB to relax, check on friends and not to buy. Be specific in your ads to get people to click

-          Don’t deserve followers if you don’t provide value. Focus on providing value and the followers will come. Add human touch, LOVE ppl. 

-          You are the answer for someone else’s prayer

-          Sell to people who can afford your services